Maine Video Production, Marketing, Photography and Web Design in Portland Maine : Franklin McMahon Studio » Social Media

Ask Franklin – How Can I Choose A Good Email Newsletter Subject Line?

Franklin McMahon — Thu, 07 Apr 2011 12:11:11 +0000

Email newsletters and email marketing are very important these days, so on this episode of Ask Franklin we discuss sending out email newsletters and creating a compelling subject line.

View video and comments on Facebook

More videos at: http://www.franklinmcmahon.com/category/ask-franklin

Have a question? Just ask:

http://www.franklinmcmahon.com/contact

——–

Franklin McMahon Studio is a creative agency located in Portland, Maine specializing in broadcast video, web video, web design, photography and marketing. Our three divisions, Maine Video Production, Maine Web Design and Maine Photography, provide professional services including commercials for TV, web design, SEO, web development, on-line web video, commercial photography and social media marketing. We have a combination of local and national clients. Please visit our website for more information and examples of our work:

http://www.franklinmcmahon.com/

Ask Franklin – Do I Still Need A Website If I Use Social Media Networks?

Franklin McMahon — Tue, 29 Mar 2011 13:19:49 +0000

This episode of Ask Franklin we discuss needing a website if you are already using social media networks such as Facebook and Twitter.

Five Steps to Successful Podcasting and iTunes Marketing

Franklin McMahon — Fri, 25 Feb 2011 14:37:26 +0000

One of the biggest avenues for a creative content producer is iTunes. With millions of users around the world, it’s available in dozens of countries, and the reach is tremendous. You can get your podcasts, video, music, books, audio and more out to the masses fairly easily. I’ve been producing podcasts for several years now, such as “Media Artist Secrets,” “Rumor Girls Uncut” and many others for various clients. The process and the steps have changed a bit, and while it is still somewhat of a mystery why some shows get featured and others don’t, there are definitely some steps you can take to help rise to the top.

Read entire article…

Ask Franklin – Business Networking and Biographies

Franklin McMahon — Fri, 18 Feb 2011 15:06:27 +0000

This episode of Ask Franklin we discuss how to network and why biographies may be better than business books.

More videos at:
http://www.franklinmcmahon.com/

Have a question? Just ask:
http://www.franklinmcmahon.com/contact

——–

Franklin McMahon Studio is a creative agency located in Portland, Maine specializing in broadcast video, web video, web design, photography and marketing. Our three divisions, Maine Video Production, Maine Web Design and Maine Photography, provide professional services including commercials for TV, web design, SEO, web development, on-line web video, commercial photography and social media marketing. We work with a combination of local and national clients and can help you with your brand. Visit our website for more information and examples of our work:

Ask Franklin – Marketing Secrets – Producing Content

Franklin McMahon — Tue, 01 Feb 2011 04:05:42 +0000

This episode of Ask Franklin we discuss the OPAC (Original, Produced, Archived, Consistent) method of producing content to keep new and current clients / fans engaged.

—-

Ask Franklin – Should I Advertise on Facebook?

Franklin McMahon — Fri, 28 Jan 2011 17:04:22 +0000

I’ve been getting a lot of questions on Maine marketing, social media advertising, global marketing and beyond, so on this edition we discuss the benefits of Facebook Ads

Discuss video on Facebook

http://www.franklinmcmahon.com/

Ask Franklin – Facebook vs. Twitter Marketing?

Franklin McMahon — Fri, 07 Jan 2011 14:34:33 +0000

Which is the better platform for marketing, Facebook or Twitter?

Franklin explores them both in Ask Franklin #2

Check out more videos at:

http://www.franklinmcmahon.com/category/ask-franklin

Have a question? Just ask:

http://www.franklinmcmahon.com/contact

——–

http://www.franklinmcmahon.com/

Creative Expert Video Series Launches

Franklin McMahon — Wed, 27 Jan 2010 13:52:50 +0000

Just a quick note to announce a new series I am doing for Millimeter Magazine (Penton Media Inc.) which is called “Creative Expert with Franklin McMahon”. Each week on the video show I will cover a range of creative tips, reviews and techniques for media professionals.

Topics include Adobe and Apple software, social media techniques, creative marketing and lots more. Check out the first few episodes below and check the Millimeter website weekly for new episodes.

Creative Expert Episode 2: Marketing Using Facebook

Creative Expert is a new video show dedicated to expanding your professional creative skills via software tips, tutorials, creative marketing ideas, and the latest technology for digital creative producers and artists.

In episode 2 of Creative Expert, Franklin explores marketing using Facebook.

Creative Expert Episode 3: Lighting Sweeps in Adobe After Effects CS4
Franklin explains how to add lighting effects using quick techniques that don’t require rendering.

Creative Expert Episode 1: Color Hue Presets in Adobe Premiere Pro
In episode 1, Franklin goes over how to save and reapply color hue presets in Adobe Premiere Pro.

The One Secret To Keeping Your New Year’s Goals

Franklin McMahon — Fri, 08 Jan 2010 16:09:04 +0000

At the beginning of each year people make a lot of plans for resolutions. I don’t believe in waiting or starting around a specific date, but the new year does bring a sense of hope and newness to many, so it can be a good time. In a few months some of these new plans never come to fruition, mainly because of one thing: no measuring. A good recipe for success is measuring progress and tracking the status. Goals need to be specific (“I will get 3 more clients this week” instead of “I’m going to try to get more work”) but they also must be trackable to allow progress to be charted.

Have you ever started a diet? Working out, eating right. What do you do almost daily? You weight yourself. You look to see your progress. You advance in your goal, you slip back, you have a bad day, you have a really great week. Along the way you are monitoring to see the results of your efforts. Now imagine starting a diet and never weighing yourself. Ever. How could you know how you are doing? How would you find out if you are matching the expectations you set for yourself?

People make goals all the time and never “weigh in”. They don’t track, they don’t measure, they don’t write down the progress, nothing. How do they know if they are even in the ballpark of accomplishing what they set out to do?

It does not matter what day you start your goal, it only matters that you track it. This could be via a spreadsheet, whiteboard, notebook, anything. Your resolutions are important enough to you to be created, keep them important daily by charting your progress.

More career tips at: http://www.franklinmcmahon.com

Is Your Brand Just a Technical Service or is it Emotionally Compelling?

Franklin McMahon — Thu, 19 Nov 2009 15:11:15 +0000

There is a big difference between a brand and a service, a brand is more of a story and a service is more of a task. So when you do networking with potential clients, how do you describe yourself? Do you stick to talking about the task? I have always disliked the term “freelance”, I always prefer that people position themselves as a company, even if it is just them. But freelancers, especially when they are just starting out, often stick to just describing the tasks they do. For example if they do web work, they will mention they can do all the coding, host the site on a server and maintain the site on an ongoing basis. They sometimes just stick to the technical side, just the facts. The problem is they have no leverage. Another person could describe the same exact thing. Just rattle off the list of tasks. There is no compelling reason to go with you as opposed to the other person. Even if you both do good work, it is tougher for the client to choose, and then it becomes more of a coin toss.

A brand on the other hand, has some depth to it. It puts the technical side in the background and puts the human side up front. Describing your brand and what you do becomes more cozy and inviting. You could describe how what you love to do is help companies achieve their goals and grow their brand. You work to put the best elements of what the company does out in front. You discuss how things will be marketed, best use of design to get the main message across, what kind of feeling should people get when they discover the new website, new ideas to keep the site fresh and inviting, and so on. You are still, in the end, creating a website. But you are describing it in personal terms. You are also highlighting what makes you different from the competition.

Is your brand just a service? Do you describe it in technical terms or human terms?