Ask Franklin – How Can I Choose A Good Email Newsletter Subject Line?
Email newsletters and email marketing are very important these days, so on this episode of Ask Franklin we discuss sending out email newsletters and creating a compelling subject line.
Ask Franklin – Do I Still Need A Website If I Use Social Media Networks?
This episode of Ask Franklin we discuss needing a website if you are already using social media networks such as Facebook and Twitter.
Five Steps to Successful Podcasting and iTunes Marketing
One of the biggest avenues for a creative content producer is iTunes. With millions of users around the world, it’s available in dozens of countries, and the reach is tremendous. You can get your podcasts, video, music, books, audio and more out to the masses fairly easily. I’ve been producing podcasts for several years now, such as “Media Artist Secrets,” “Rumor Girls Uncut” and many others for various clients. The process and the steps have changed a bit, and while it is still somewhat of a mystery why some shows get featured and others don’t, there are definitely some steps you can take to help rise to the top.
Ask Franklin – Business Networking and Biographies
This episode of Ask Franklin we discuss how to network and why biographies may be better than business books.
Ask Franklin – Marketing Secrets – Producing Content
This episode of Ask Franklin we discuss the OPAC (Original, Produced, Archived, Consistent) method of producing content to keep new and current clients / fans engaged.
Ask Franklin – Should I Advertise on Facebook?
I’ve been getting a lot of questions on Maine marketing, social media advertising, global marketing and beyond, so on this edition we discuss the benefits of Facebook Ads
Ask Franklin – Facebook vs. Twitter Marketing?
Which is the better platform for marketing, Facebook or Twitter?
Franklin explores them both in Ask Franklin #2
Creative Expert Video Series Launches
Just a quick note to announce a new series I am doing for Millimeter Magazine (Penton Media Inc.) which is called “Creative Expert with Franklin McMahon”. Each week on the video show I will cover a range of creative tips, reviews and techniques for media professionals.
The One Secret To Keeping Your New Year’s Goals
At the beginning of each year people make a lot of plans for resolutions. I don’t believe in waiting or starting around a specific date, but the new year does bring a sense of hope and newness to many, so it can be a good time. In a few months some of these new plans never come to fruition, mainly because of one thing: no measuring. A good recipe for success is measuring progress and tracking the status. Goals need to be specific (“I will get 3 more clients this week” instead of “I’m going to try to get more work”) but they also must be trackable to allow progress to be charted.
Is Your Brand Just a Technical Service or is it Emotionally Compelling?
There is a big difference between a brand and a service, a brand is more of a story and a service is more of a task. So when you do networking with potential clients, how do you describe yourself? Do you stick to talking about the task? I have always disliked the term “freelance”, I always prefer that people position themselves as a company, even if it is just them. But freelancers, especially when they are just starting out, often stick to just describing the tasks they do. For example if they do web work, they will mention they can do all the coding, host the site on a server and maintain the site on an ongoing basis. They sometimes just stick to the technical side, just the facts. The problem is they have no leverage. Another person could describe the same exact thing. Just rattle off the list of tasks. There is no compelling reason to go with you as opposed to the other person. Even if you both do good work, it is tougher for the client to choose, and then it becomes more of a coin toss.
Sharpening the Saw – Close the Web Browser and Open Your Mind
We’re all busy, we all have lots of tasks, projects, things going on. We are focused on growing our career. This could mean networking, gaining new clients, making things happen. But what about you personally? What about your skill set? Your talents? Self-improvement and self-growth? Author Stephen Covey covered this in his book “The 7 Habits of Highly Effective People”, in fact it’s the 7th Habit, sharpening the saw. You are the saw and you are always engaged in keeping things improving, growing and sharper. This could cover many areas including your mind, spirit and physical body. Pertaining to your career, it is often essential to learn new skills, become better at things. But who has the time?
Schedule the time.
Black Belt Mindset – Interview with Franklin McMahon on PowerPOD Podcast
This week I was a guest on PowerPOD, the podcast hosted by Jim Bouchard, which focuses on inspiration and motivation by having a black belt mindset. We talked about a large number of topics, including my karaoke skills, Media Artist Secrets TV, producing podcasts for a living, celebrity marketing, social media, being in the “beam” of the spotlight with marketing and lots more.
A lot of fun! Check it out:
JimBouchard website – Black Belt Mindset
Are You Ready To Perform The “Is This Helping Me Grow My Business” Experiment?
Are you ready to try an experiment? It can be fun and it can show how effectively you may be running your own business. The truth is too often we pour enormous amounts of energy into items with little to no payoff. Take a look at your to-do list and then examine your next week, next month and someday to-do list. Chances are you may have hundreds of items. You’ll sort and analyze them at some point, but how you do that can be the difference between stagnation and success.
Interview with New Media Producer Franklin McMahon on Meetings Podcast
This week I was on the Meetings Podcast and host Mike McAllens and I talked a lot about my career, video production, podcasting, photography, Media Artist Secrets, Rumor Girls, social media, Willard Beach TV, acting, Millimeter Magazine, Maine and lots more. We also went over some of my career development tips and how to be a rock star for your business.
If you get a chance check out additional episodes of this podcast, very informative and Mike has great guests such as digital marketing guru Mitch Joel of Twist Image and Six Pixels of Separation.
Lots of fun, enjoy! (click the play button below to listen)
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Link to Meetings Podcast and Interview Transcript
