Creative Career Surfing – Are You Catching The Big Waves?

I like to surf. I like to look for big waves. Career big waves.

To be successful you always have to keep an eye out for the next big wave. Plus be able to ride it. There are basically two ways to run your creative career.

There are those that ride the waves. When the waves tend to be not as big, they look to other beaches. They move there.

Often they find that this new beach, or rather this new market, is just starting to get popular. Waves are getting bigger and bigger each day. This is a good place to be.

Then there are those who never leave the same beach, who stay with their same services, their same marketplace. When the waves die down, they stand there. Up to their knees in still waters. They look backward and think about the big waves from the past. They worry and stress about the future, they anticipate waves will be smaller from now on. They think, well that is just how it goes.

They don’t even notice the others who have moved to new beaches, enjoying new emerging markets, who are fluid and mobile with their skills, career and talents. Still they continue to stay at the same beach.

Your career has to shift and move, you have to move to new markets, keep an eye on what is next and work to anticipate it. If your current scenario is not working, move to a new beach. It may be similar to your old beach, just bigger waves. Keep looking off into the distance, keep looking for upcoming options.

I like to surf. I like to look for big waves. Career big waves.

I have practically done this my whole career. But my focus is on bigger waves on other beaches I have yet to explore. And I usually can catch them.

Am I the best surfer? Not really. So what’s my secret?

Always be looking.

And have great binoculars.