Are You Ready To Perform The “Is This Helping Me Grow My Business” Experiment?

Are you ready to try an experiment? It can be fun and it can show how effectively you may be running your own business. The truth is too often we pour enormous amounts of energy into items with little to no payoff. Take a look at your to-do list and then examine your next week, next month and someday to-do list. Chances are you may have hundreds of items. You’ll sort and analyze them at some point, but how you do that can be the difference between stagnation and success.

If you look at successsful people who run their own successful company, and then review their to-do list, you’ll see that just about every item is laser pointed at growing the company and gaining clients. From networking to advertising to new sales to taking care of exisiting clients, the list is designed to make things happen and make things grow.

You’ll also see some to-do lists that are all over the map. Interesting ideas, note to check something out, hey how about this, new random thoughts, doing some stuff that others are doing. It’s diverse and has a lot of variety, but you could go through and trim out half of the items because they ultimately don’t tie in to the main mission. As a result some people work an incredible amount of hours, more than the norm, just to fit in the important and the not so important.

Try an experiment I suggest to my clients: take a sheet of paper and write “Is this helping me grow my business?” and lay it on your desk. Go through your normal work day, sit down at your computer, take calls, do whatever you normally do.

But keep an eye on that sheet.

And ask yourself, throughout the day of tasks, the question on that sheet. If you are around others and you don’t want a huge sign sitting on your desk, you can use an object to remind you, a toy, a fork, an unusual item that sits right in front of your computer or phone. Start to track. You may find yourself working on a lot of things all day that actually are not helping your business grow.

What counts and does not count? Direct tasks. Answering an email inquiry to a potential client counts. Constantly checking emails to see if something came in or popping in to websites to see if something is new, does not.

Writing the sheet in the first place? Counts.

Try the experiment. Start to measure your performance in this small way. Look at the results. Work to improve them and grow your business.