Social Media Tango – 4 Ways To Dance With Facebook And Twitter

It’s kind of like a dance isn’t it? Your involvement with social networks often involves some skill, some finesse, some fancy footwork and perfecting of the craft. It’s not enough to be on the networks, it is important to work the networks. How can you get your movements smoother and more productive? Here are 4 quick tips to get the most out of social media:

1. State Your Real Location

Where do you live? On Twitter it’s fun to put something like “Everywhere” as your location or a foreign country. Unfortunately you are excluding yourself from local clients who may be searching. I myself often search for talent by using Twitter apps for the iPhone, some have a “nearby” search which shows people in my area. But some never add their actual real location so I never see them. There are numerous online tools for search and if your location is not indicated on either Facebook or Twitter, you may not be noticed. Having the same real location listed on Twitter and Facebook lets local people find you easier.

2. Beef Up Your Profile

This can take only about 15 minutes, but really spend some time adding all your web links, email, business info on Facebook. Often I get a friend request and after looking at their sidebar and their info tab I quite literally have no idea what they do. Both the Facebook sidebar as well as the info tab allow links, so add in all your websites, portfolios, contact info and what you do for a living. Fill out your About Me section with your bio. Make it as extensive as you can. Facebook recently updated their search engine to make it more expansive, so having keywords and relevant info in your profile is a good idea. Twitter currently has less room for a detailed profile, but use that limited space to get right to the point about what you do. Ensure that both networks tell the same story via your info and bio.

3. Intermingle Your Networks

Post your Facebook profile on Twitter, add your Twitter address to your Facebook contact info. Tango back and forth between the networks and share your info, it’s always handy to have your Twitter fans follow you to your Facebook page and your Facebook fans hook up with you on Twitter. Once you realize the serendipity between the two you can work towards moving fans and connections from one to the other. Instead of posting a link to images or videos on external sites, post your content on your Facebook page and then link to them via Twitter. Draw people in. Facebook has various controls to maintain security, so make sure if you start linking to your Facebook page you check your settings to open the privacy a bit so people can check in.

4. Promote In Unison

I am seeing more and more Twitter addresses on business cards but less Facebook URLs. Promote them both equally. Facebook has advanced resources for telling stories through images, video and text notes, so use your page as a showcase to involve people. Try to make sure that your Twitter friends are also your Facebook friends and vice versa. If your personal Facebook profile starts to ramp up to be more geared to your business, break out and develop a Facebook Page to host your content. The great thing about social networks is you can be discovered fairly easily. If you promote them both and develop content, those who do discover you can quickly get a taste for what you do. Try to have your Twitter and Facebook link in everything, from your email signature to your website.

Give these tips a try, expand your story, write up a beefier profile, intermingle between networks and then get the word out, make sure if people know you, they know how to find you on social networks.

http://facebook.franklinmcmahon.com
http://twitter.franklinmcmahon.com

(If you have a web domain, set up subdomains like the above that forward to your social network pages, there is often no extra cost to do this)

http://www.FranklinMcMahon.com
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