Who Is Your Inspiration?
When building your career, having inspiration is something that could not be more pivotal. Having momentum, goals and plans of course will keep us pushing forward. But having inspiration, keeps us pushing upwards.
The lack of inspiration on a weekly or daily basis has a domino effect, if we are not pushing upward, striving to hit that next level, we sometimes are sliding backward. We may be busy with work and projects, but we are staying stagnant on the same level.
Inspiration can come in many forms. Success often occurs through patterns, modeling and habits. If you look to someone for inspiration, you start to model some of what you do after them, you see clear patterns that have worked for these people and you pick up on their habits.
Some look to others for guidance and occasional inspiration and some become intensive students, almost obsessively, reading, watching and listening to everything a person produces, while taking lots and lots of notes.
In our work week we often are slammed with projects, pulled in numerous directions and can feel drained. After work we just want to relax, leaving little time or energy to actually look for some inspiring material. Or it could be the opposite, work has been slow, clients are few. But instead of learning new habits and gaining more and more inspiration, you may be just learning some new tools or doing some networking or looking for work.
Being immersed in inspiration is like working out. Except instead of exercising your body you are flexing and working out your mind. Charging it with possibilities. And like working out, you need to dive into inspiration weekly or daily. Make time for it, because it is vitally important.
Once you really start to become a student of others who have succeeded, you start to realize that you can accomplish a lot of these same goals as well.
As for me, my inspiration pool is pretty vast and deep. Off the top of my head I have followed, and continue to follow, Stephen R. Covey (8th Habit), Anthony Robbins, Timothy Ferriss (4-Hour Work Week) and David Allen (Getting Things Done). Pick up practically anything by these fab four and you will get mountains of inspiration, great tools and fantastic habits. Start with a Google and YouTube search.
A lot of people love the web and find they get a lot of inspiration from it. My advice is to unplug from the web, find a good author and read their current book or listen to their audiobook with pad in hand. Off the web and at a place you can relax and not get distracted, a place to absorb and learn.
I also have a lot of people in my personal and professional life who I gain a lot of inspiration from. Being around them is always a good thing.
Think of people in your life who you feel inspire you, and grab a coffee with them this week. Keep the inspiration in your life growing. Constantly look for books and materials that will keep you inspired and thinking about possibilities. The more you have, the higher you will reach. Make time daily or weekly for this inspiration, work out your mind and really start to flex it. If you have no time for inspiration then you may have no time to grow, personally and professionally.
So my question to you is…who is your inspiration?
Planting Creative Career Seeds – How Does Your Garden Grow?
Success does not happen overnight. Even people who seemingly have just come on the scene with a lot of fanfare have often been working for years, day after day, pushing towards their goals on the path to achievement. When I launch a new project for myself or for a client, I know that a lot of what I am doing is gardening, planting seeds for future abundance. I used to want things quickly, I would look for immediate results. Then I started to think long term. I saw that often when the project or goal was stretched into the future, I could put a lot more into it, hence the greater chance of success.
A good example of this is exercise, people want to be in shape in a week. They make a commitment on Monday, work out a day or two, struggle to eat right and then jump on the scale at the end of the week. Sometimes they have lost a little or actually gained weight. Oh my that has got to sting! But then they give up. Done.
It’s important to realize that a delay of your goal and outcome is not a denial, actually not doing it is a denial. A delay of the payoff is often needed. Once you add time you have much more chances for success.
A lot of people ask me, where do I come up with the ideas for this blog and my show? Most of the time it involves note taking during reading and listening. Also when thoughts pop into my head. As I learn, I jot stuff down, all the time. Now the idea may not be immediately applied. But it plants a seed. A technique that I can think about, save to reflect on, share with others down the road or implement when it is more appropriate. As such I have amassed a large collection of ideas and career development advice, a pretty fertile garden of thoughts that I can pick from. Quite different from zoning out at a blank page and wracking my brain trying to come up with an idea, concept or method that I want to share with my audience or help out a friend or client with.
Delaying the payoff is not bad, as long as you are working toward it. A truly abundant garden of prosperity comes from careful planting, care, weeding out what is not needed, attention and focus. If everything was quickly and easily achieved, everyone would be super successful, have a huge audience, be amazingly wealthy and swimming in abundance.
We talked about Starting Monday, the problem there was delaying the start. This concept here is to delay the end, don’t rush toward it, nurture and build. Think big but think long term. Like anything that grows, the more you put into it, the bigger it will get.
I mentioned blogging earlier, I have to say I have had several blogs over the years. I would get all fired up and blog several days in a row, then get busy and not blog for a week or two. Lose my audience, blog again, work to get them back. See interest, see it drop, lather, rinse, repeat. I realized that making a commitment to blog weekly, several days a week, was consistently steady and kept things building and growing just as I wanted it.
I also realized that in the past if I was not planting, growing and harvesting I was letting myself down, starting from scratch all the time and most importantly letting my audience down. If you are in tune with these concepts I am talking about weekly, you know that building an audience is one of our key concepts, bringing our craft to the masses.
Also remember that when it is cloudy and rainy, that is when lots of things you have planted in the past can begin to really grow. You may be seeing some green ($$) more often than you anticipated if lots of things are growing over time.
OK I think I have overdone the gardening references…
This is a process that takes refinement and one I have learned over the years. I will tell you it does take practice. Planting seeds for future success. Now if I could just get good at actual gardening (like the real kind, with leaves and plants) that would be nice as well.
Are you looking for quick results? Or are you working (planting) systematically towards your goals and plans, putting the time into it that will give you the results you want to get out of it?
Do you have a creative career green thumb?
No More Starting Monday – Don’t Delay Success
Want to know a goal that is almost certainly one that will not be achieved? It is one that is delayed. One that is rescheduled. We all have done it (my story in a minute…) starting Monday I will start doing this, starting next week, at the beginning of the month, when the new year starts, etc. Whenever you make a clear goal, you need to take action immediately and achieve even a small part of it. If you don’t, if you schedule it for the future, you are assigning less importance to it. Also when you make the goal you are typically excited to begin it, so why would you schedule it a week from now when your enthusiasm may be considerably less?
Most goals that are tough to achieve come out of desperation, not inspiration. For example, if you are doing a bad habit on a consistent basis (eating unhealthy, watching too much TV, zoning on the web all day, putting off projects, etc) you stand up to correct it usually out of sheer desperation. You have had it. You have broken your own rules and cannot take it anymore. You finally and definitively make a bold statement to put a stop to it!
Just not immediately, let’s say…hmmm…next week? Don’t let yourself off that easy. Start today. Start when the energy and focus is there. You don’t have to accomplish the entire goal, just take a step or two towards it. You’ll feel much better. When next week rolls around, you won’t have to recapture the fire of when you hatched the goal from last week, you’ll be several steps into accomplishing it. The momentum will already be there.
It’s all about immediate action. It’s taking a small part of the goal and working towards it. You may have tons of to-do lists. A fantastic idea, goal or new habit comes up and you write it down. A week later you review it and it’s just not as compelling. If the goal is really worth it, start immediately on it. If not, the goal will keep kicking around, week after week, month after month. You know the ideas I am talking about, the ones that have haunted you for months that you are not doing.
One recent goal I had was to start a video show, a video version of this blog. I can’t say it was recent though, because I seem to have been thinking of it for so long. I got wrapped up in what camera I was going to use, which mic, what video format, etc. Everything except taking the step to actually start it. To actually shoot it. I would plan to shoot it “next week”, then kept moving it. Last week I just shot one, it came out good, it will get better. But the important part is that it is now rolling. Finally! What goal, idea or habit do you want to do next? Is it scheduled for next week? Next Monday? Can you start on it today?
Zootz The Reunion
Had so much fun this past Saturday night at Port City Music Hall for Zootz – The Reunion. Zootz was a dance club in downtown Portland where I spent many a night in the late 90′s, early 00′s dancing up a storm. The club has since closed but the legend of it continues to grow with each passing year. I shot some video of the night, with a little speech by Kris Clark, the person who started the club. Those who lived through the Zootz era, via various decades, remember it fondly. Thanks to Kris and everyone for making it an awesome night!
Article in Press Herald: Zootz is dead, long live Zootz
Zootz Fan Page + 2800 Zootz pictures
Photos from Saturday night by Damon Louck




Women Of You Tube Hits 300 Episodes
I have to say I produce a lot of shows, podcast and online video, for clients and for my own company. One of the shows I produce weekly is one I have a special fondness for: Women Of YouTube. It’s not just because it’s been a hit, with multiple millions of downloads, the show has been charting high on iTunes every month for years. It’s actually the second biggest YouTube podcast in the world (Best of YouTube is actually the top dog) and I get a lot of emails and response to it.
Actually the reason I like it is I get to work with female producers all over the world, highlighting their creativity, inventiveness and enthusiasm. It’s just plain fun to produce the show. And today I posted the 300th episode, the video of the show is below. The end of the show actually has a montage of some of the many producers who have appeared on the show.
Just looking back it has been an amazing array of talent. Hats off to the many, many producers working to create content on YouTube each and every day, as well as the hundreds of talent producers featured on “Women Of You Tube”!
Direct link to download high-quality copy of the 300th Episode
Get Women of YouTube in iTunes
Watch Women of YouTube on the web
Creative Cow 85 – Producing Documentaries
Producing Documentaries with Walter Biscardi, Panasonic AG-HPX300 update, LinkOptimizer for Adobe InDesign, Amazon ironically deletes 1984 from Kindle, Astroscope DSLR night vision, Microsoft Silverlight 3, Expression 3 and more creative news.

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The CreativeCOW.net Podcast is targeted at media professionals in the fields of audio, video, film, design, imaging and related fields. The show is hosted by Franklin McMahon, who is joined each week by guests in the industry who look at issues, tips, techniques and news of interest to media professionals. More signal, less noise™.
Media Artist Secrets TV #1 – We Teach What We Need To Learn
I have always wanted to do a video version of my Media Artist Secrets podcast. This new video show will cover a lot of the ideas and concepts from the blog but also branch off into new directions. The show will feature creative career development and inspiration, cool guests, new thoughts and ideas. Join the conversation by leaving a comment, let me know what you think.
Franklin McMahon Show – Episode 1 – We Teach What We Need To Learn
I will also be looking for guests to interview in the coming weeks, if you are interested, leave a comment with your links. The show will be a work in progress, but I will work to make it informative and fun.
Thanks for checking it out.
You can also watch the show in HD on Facebook or YouTube
FranklinMcMahon.com
Franklin McMahon Studio
http://www.Facebook.com/FranklinMcMahon
http://www.Twitter.com/FranklinMcMahon
Facebook Maine Party July 24th
I started Facebook Maine with the mission to bring people together, to socialize, network and have fun. It’s a pretty diverse group with a mix of business people, creative media artists and people who love Facebook. And people who are not even on Facebook yet. We have close to 4000 members and the group continues to grow. Our next mixer is this Friday July 24th at RiRa in downtown Portland, 5:00pm – 7:30pm. If you are in the area, stop down, it will be a great time!
If you are on Facebook, feel free to add me as a friend:
http://www.facebook.com/Franklin McMahon
Facebook Maine – July Party
RiRa Irish Pub – 72 Commercial St.
Downtown Portland
Friday, July 24th / 5:00pm – 7:30pm

Article from Press Herald
above photo by Gordon Chibroski
Facebook Maine News Coverage of Launch Party
Get Nervous
It’s totally OK to be a little on edge. You may go through phases where you are very stressed and worried about every aspect of your creative career. On the other side, you may have times where everything is going just perfect. Completely calm and flowing excellent. These two ends of the spectrum do have their long term drawbacks however.
If you are completely stressed and worried all the time it can signal a few things. The main item is there needs to be changes that perhaps you are not making. Maybe you want more clients, but rather than focus on marketing, you loose yourself in busy work. Checking the web, chatting online, working on projects that are not on the path to your goals, anything you can do to take your mind off the real issues.
Or perhaps you have too much work, you are taking on an enormous amount yourself and not getting help. You are focused on deadlines and being overwhelmed, rather than the quality of the projects.
On the other side, things could be going great. Everything is in place, all systems are working fine. Your empire is sailing along, clients are happy, work is being produced. It sounds all well and good until boredom sets in.
You start to become apathetic because the challenges are not as great, the momentum you had is just not there anymore. You are doing the same thing as you did last year and feel like you will be doing the same thing next year.
Stressed out and overworked is not good. And often things going fine with no changes, challenges or momentum is not good either.
The middle ground is getting a little nervous. Just a touch of things not being completely perfect, an edge of uncertainty that keeps things spicy. It’s a delicate balance to be in the middle, but it’s often not a bad place to be. You are succeeding and confidently enjoying your success, but you have an eye towards what happens next, what will be the next big challenge, little slices of unknown that are mixed in to keep things interesting.
You will strive to have your empire working perfect but there will always be things that crop up, some of these items will be in your control and some will not be. But it’s OK to be in the middle ground, it’s a mix of accomplishment and challenge. That friction has launched many successful creative enterprises. Losing that friction could be running on an empty tank in either direction, stressed or serene.
Creative artists sometimes tend to hit the extremes. You may be overworked and totally slammed with clients and productions, stuff is being accomplished but the process is scattered, somewhat disorganized and not very satisfying. Or you may be smoothly coasting, not a lot of pressure but also pretty much flatlining without preparation or planning for the future. No ramping up.
Get nervous. Get more in the middle. Strike a balance between solid productive work with an eye towards advancing in the future. Media artists who are in the zone love what they do, embrace their market and the people they work with. They get a lot of satisfaction and look forward to new challenges. And they are growing. They are not stressed with work they don’t enjoy and they are not overly worried about scarcity or what may happen next. They have balance.
Where are you? Stressed? Flatlining? Nervous? Balanced?
The Pleasure Step In Your Creative Career
How you market yourself has a big impact on perception by a potential client. Often your creative business grows not because your skills get better (although that always helps) but because you start to rethink how you position what you are offering. This typically happens in three steps:
1. Services
We all start out this way. When you first set up shop and provide services, you almost always list them in very basic terms. Web design, photography, music creation, graphic design, etc. You list just what you do. I take photos of your event. I will design a website for your needs. You have a need, I fill it. Simple and to the point.
2. Solutions
The next level is when you start to look at the big picture. Instead of just designing a website, you sit down with a client and figure out how this will fit into their marketing. You position it as a solution to many problems. Instead of just doing logo design, you begin to research how the logo will be used, where it will be shown and how it can extend the client’s brand. You move from providing just the mechanics of a service to being a partner in your client’s strategy.
3. Pleasure
This is when you tap into a client’s primal desires. People want to avoid pain and move towards pleasure. You take them there. Most modern advertising is based on this. Cosmetic companies like Revlon are not just selling a service (this will make your lips red) and not offering a solution (this and other elements will make you fashionable) they are selling the pleasure (this product will make you beautiful and desirable). This step is when the client is buying on emotions. From a floor cleaner to a frosty ice coffee to a new car to insurance coverage, thousands of products and services are positioned to appeal to people’s feelings, not their specific needs. Many media artists are around step two of the three steps. But start to think about how you can move to the third step. Years ago I was one of the first photographers to get a digital camera. It was an exciting time, shooting as much as I wanted and not worrying about film. I promoted it heavily on my website, in ads, everywhere that I was a full digital studio. Over time I realized, people did not care about megapixels and workflow, they just wanted to look amazing in great shots. I started focusing on the aura of the process, the feeling, as opposed to the mechanics of the craft.
You may be thinking, I code HTML, how sexy can that be? I do a print ads for a hardware store, I am not Revlon! But remember it’s all story telling, every creative artist is telling a story with their work and client projects. The key is to tell a story that is not mechanical and straight-forward, but one that is visually involving, has a dramatic narrative and taps into people’s emotion.
This goes for all your promotional materials as well as your paid projects. It is the difference between what a new freelancer may do and what a top agency produces. The agency works to create an emotion or reaction out of the viewer, it is where the standard mechanics stop and the compelling story begins.
Basic clients are looking for a basic task, bigger clients are looking for the solutions of the larger picture and huge clients are looking to tell an emotional and theatrical story that moves people. If you want bigger clients you often have to tell bigger stories as well as ones that provide pleasure and emotion.
Look at your client work, your website and your promotional materials, are you telling compelling and emotional stories?
What step are you at now? What step do you want to move to?
Get Obsessed And Move Into The Creative Zone
Have you ever wanted something really bad, like really fixated on it and did everything in your power to get it? I am not talking about thinking about something and wondering that it would be nice to have. I am talking about obsessing and really focusing, having drive and a laser focus on the end goal. The term “peak performance” is a term used a lot with athletes, but it can also apply to media artists. Having a very strong drive towards something in your career or in your life is very compelling. It could be a new client you want to get, a new piece of equipment, a new workspace, a new service you want to ramp up. It could even be starting a business, leaving the process of working for others behind.
Let’s call this being in the zone. You have no doubt experienced it. Your drive is so strong and your focus so tuned that you accomplish what you set out to. For some creative artists, being in the zone happens periodically. In the day to day and week to week process there are these spikes where the drive is very high. It could be due to excitement, too much coffee, a deadline pressure, lots of factors. Athletes always work to be in the zone whenever they perform. Each and every time. But for some media artists, it happens here and there, usually looked at as a “good day”.
What if every day was a good day? What if you were in the zone on a consistent basis? The people who succeed and ramp up their career dramatically over time share a lot of qualities. They are driven, passionate, focused and obsessed. They pick a path and rapidly follow it with a clear end goal.
This has nothing to do with talent or abilities. It is only about producing consistent forward momentum in the directions they want to go.
Every step of the way there are opportunities to take you out of the zone. Your clients are not that exciting, you are in a rut, you are not exercising, your diet could be better, you see others making more progress. A lot of this occurs because your work day is focused on others, clients, phone calls, emails. The switch that needs to happen is focus on your own goals that will make your creative business grow. This may mean having a client wait just a bit longer while you block out some time to explore a new opportunity or move on a plan you have been thinking about.
You’ll know when you are in the zone. You will feel it. Media artists need to be in the zone more and on a consistent basis. However there needs to be time and room for this to happen. Take a project or idea that has been on your list for months and suddenly put a large amount of focus on it. It will suddenly go from a nagging thought never realized to an exciting option with a lot of momentum. Pick something new to focus on today.
Get obsessed, get focused, get rolling on the things you want to be doing in addition to the things you need to be doing. Move yourself, and those important items, into the zone.
Anticipating Change On The Road To Success
We have all heard that when you are in a creative career, or any career for that matter, an important consideration is to be ready for change. Always be alert to changes in the market, in what your competitors are doing and things that come up you do not expect. While it is a good goal to have, there is an even higher level to consider. Looking at what will change in the future.
Think of your creative career as sailing in the ocean. You can be sailing along and brace for rough seas, you can be alert and ready for sudden changes and adjust accordingly. But your scope of vision is somewhat limited. Now imagine a live satellite image of the ocean from a mile above. Suddenly everything is much more clear and you can adjust accordingly.
Say you are driving. You are heading down roads, making turns, making progress while exploring. Now imagine you have a map or GPS system. Suddenly you can plan, you can strategically chart your direction and look for various landmarks. Now you can see the big picture.
Many creative artists are busy with clients, hitting deadlines, somewhat braced for change, but often not looking at the larger view. They know how the week will end up but not how things six months from now will turn out.
Ever decide you want a certain car and then you suddenly see that model all the time on the road? Trends are the same, you won’t see them until you start looking for them.
Take some time and really examine some trends in your industry and in your career. What will change? Will anything be different six months or a year from now? Anything winding down or ramping up? Where does your focus need to move to?
Very successful people can look at an industry and try to anticipate the next big thing as well as visualize where the market is going. Try looking at the big picture of your creative career as well. Often you may be right and have the enormous leverage of being in the right place at the right time.
Curing Twitter Envy
In the social media space, connections are king. Not just the amount of contacts, but also the quality of those connections. However it’s hard not to look at someone with hundreds, thousands or even hundreds of thousands of followers and wish you were up there in the numbers. The fact is every one of those people started with a few, ten, twenty or a hundred people. You may well be on your way to achiveing even more connections then some of the people you are following. The main thing to think about is what is your goal for Twitter. Do you want quality of connections, fewer followers but a richer experience, or do you want as many as you can get, to maximize the opportunities?
Looking at competition can be a losing game, we covered this in Is Creative Competetion Wearing You Down and it’s the same concept, looking at others as a benchmark to judge your own success. The process is to be engaging to followers, so people will want to follow you. I have seen that typically be a mix of interaction and providing info. You help some people with answers, you chat back and forth, you provide some links, you repost a Tweet that you find helpful.
Often if there is someone you want to follow you, you will follow them and hope they will return the favor. Sometimes they don’t. Often because they get busy or don’t keep up with following people back. Instead of sitting and hoping, interact with them. While you cannot direct message people not following you, you can certainly interact with their conversations by replying (they will see this in their mentions) and you can repost info of theirs you find helpful. Even promote them on Follow Friday. Twitter is one big online cocktail party, so rather then standing around hoping a person will chat with you, be active and engaged.
Be the life of the party and others will come to you.
Soon you will see your followers rising as you become more engaged. And by the way, everyone says they don’t care about a lot of followers, this is often when they don’t have a lot of followers. You will almost always see thier numbers rising because they actually do care and are working to become more engaging on Twitter.
Do you have the amount of followers you want? What can you do to be more engaging on Twitter to attract the following you desire?
Creative Cow 84 – Creative Project Management
Creative Project Management with Mike Cohen, Radio Gaga and Snowtape, Nikon D-Movie Screening Room, Stretch Mesh 1.5 for Maya, Voice-O-Matic for 3ds Max, Radtech anti-glare for MacBooks and more creative news and interviews – creativecow.net
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The CreativeCOW.net Podcast is targeted at media professionals in the fields of audio, video, film, design, imaging and related fields. The show is hosted by Franklin McMahon, who is joined each week by guests in the industry who look at issues, tips, techniques and news of interest to media professionals. More signal, less noise™.






